YouTube shows it’s power to the competitors, becoming the top choice of Podcast content with 1 Billion podcast listeners every month. While the Spotify is struggling with 675 million monthly active users and Spotify also stated that more than 240 million active users never opened podcast section of their Spotify app, which tells the gap between YouTube podcasts and Spotify podcasts.
YouTube First Reaction after this Milestone .
“This milestone underscores how YouTube has come to play an essential role in podcasting for creators and audiences, and how our investments to improve the podcast experience on YouTube are paying off” Said by the company while announcing this success .
“Podcasts with video are more than just a trend, they meet audiences where they are: on YouTube.”
YouTube vs Spotify : The Podcast battle
In simple words, the Spotify has around 675 million monthly active users, out of which more than 240 million users never even listened to the podcast in fact, these 240 million active users never ever opened the podcast section. Hence the YouTube, with 1 Billion podcast active users is showing who is the real king of podcast to Spotify.
Spotify wants to inculcate video-podcasting in it as well, as investment in the last November has increased with an new offering to creators called “monetization program for video podcasts, improved analytics, and audience growth tools, new ways to get your podcast discovered on Spotify”.
Future of podcast by YouTube CEO
“We’ve long invested in the podcast experience and creators have found that video makes this format even more compelling,” as written by YouTube CEO Neal Mohan for this year’s planning .
“This year we’ll roll out more tools to support podcasters, improve monetization for creators, and make it even easier to discover podcasts.”
YouTube also has large share in music streaming business, In February 2024 YouTube announced YouTube Premium which crossed 100 million subscribers for first time in a while, with a growth of 20 million users than the previous year.