Instagram is reportedly considering a big move—launching a standalone app for Reels. If this happens, it could be a game-changer, making Reels a separate platform like TikTok instead of just another feature inside Instagram.. Instagram few days ago some viral and hot news has been surviving in the social media-market, as the tiktok is getting low responses in USA because of the political issues between the USA and China, tiktok is on verge of getting banned . And Meta wants to take an advantage of this situation, by launching their own Reels app. Let’s Know further more here.
What is the reason, why Instagram is doing this ?
Instagram launched reels section in 2020, in order to compete with tiktok. But now, in USA the news is coming that tiktok can be banned in USA because of political issues between USA and China. So Meta wants to take an advantage of this situation by launching their very own reels app, hence Instagram can launch their own Reels app in coming days.
In other way, it can also reduce it’s different content formats like reels, stories, posts, lives etc, which can be too-much sometimes.
By creating an dedicated reels app, Instagram can :
- Make short videos easier to discover and browse.
- Offer better video editing tools for creators.
- Improve recommendations and engagement like TikTok.
- Open new monetization options for influencers.
Instagram reels can get an separate app
With Instagram focusing over the reels, promoting short-form content . It has recently launched an new app for editing called “Edits” which is one-way of compete with CapCut, an video-editing app by ByteDance which is an TikTok’s parent company .
What it means for you ?
- If you are interested in watching reels, then this can be good news as you can get faster, reels focused feed in the short videos.
- If you are content creator, then this will help you get good reach, better monetization ways, boosting new talents .